Check local regulations for the areas you want to target. Social casino game ads must target approved countries and should not appeal to minors. Social casino game ads are allowed on the Open Auction and Deals if they comply with the below policies and the advertiser has been certified.

Advertisers must (1) not target users under 21 or users outside of the state(s) where they are licensed, and (2) include a warning against the dangers of addictive and compulsive gambling and related assistance information on the landing page or in the creative.

Google allows ads promoting the following types of online gambling by state-licensed entities in certain states where legal: Google allows ads promoting the following online gambling by state-run entities: If advertisers are targeting their ads in a state that does not require a license, the advertisers must be licensed in at least one other state that does require a license to operate.Īdvertisers must also be certified with Google.

Advertisers cannot imply affiliations with schools or universities.

Information for problem gamblers must be in the ad creative and / or on the landing page.

A disclaimer explaining that the service is intended only for adult users must be featured on the landing page.

Ads may not target minors (younger than 18 years old).Google doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered to win a greater sum of money or other item of value, except for Daily Fantasy Sports in certain states where legal.ĭaily Fantasy Sports advertisers must meet the following requirements, in addition to holding a state license where required:

Online game laws united states